Webby Award Nominee.

Best Automobile Social Media Campaign.

Best Mobile Social Media Campaign.

4th most shared viral video of all time on Facebook, Twitter & Blogs (Unruley Media's Viral video Chart).

Swagger Wagon is #7. The 10 Most Innovative Viral Video Ads of 2010.

Awards: One Show Gold Pencil.

We wanted to turn up the dial on the conversation. Taking advantage of the excitement and energy created around the idea of "Swagger Wagon", we also used this as an opportunity to introduce the SE model.

Consumer facing participation through MP3 downloads, video submissions, Q&A, and polls.

Snoop Dogg, Mark Cuban, Steve Colbert and Joel Madden maximized momentum and legitamacy of "Swagger Wagon" with facebook and twitter updates.

Unveiled at SEMA, the Swagger Wagon Supreme involved social communities to participate in the overall vehicle design.

Swagger Wagon Supreme's features include an 8-foot long acrylic roof, airbag suspension system, spa seat, glass front fridge, cherry hardwood floors, Xbox, and four amps totalling 1700 watts of power.