CREATIVE DIRECTION & IDEAS
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Highlander Campaign
Kid Cave

Nathan finds his friend in the middle of every kid's worst nightmare - entertainment provided by parents who like to sing. Lucky for Nathan, he's got available rear-seat DVD entertainment provided by the stylish new Highlander.

 

Highlander Campaign
Rockstar

Nathaniel Warren James the First gets a few pointers on what not to wear. Later, he comes close to achieving rock star status with a little help from Junior and the stylish new Toyota Highlander.

 

Highlander Campaign
Squared Away

Nathan parents weren't always the coolest. He had to take drastic measures and do a little "house cleaning". But now that his parents have the stylish new Highlander, they're on the road to rediscovering their awesomeness.

 

Highlander Billboard
Out of Home Billboard

The kids thank you.

 

Highlander Campaign
Homepage Takeover

Nathan evaluates and recommends ways to improve "Style Points".

 

Highlander Campaign
Interactive

Nathan evaluates and recommends ways to improve "Style Points".