CREATIVE DIRECTION & IDEAS
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Prius Campaign
10 Years of Prius Campaign

Prius celebrates 10 years of harmony between man, nature and machine. Over 900,000 Prius owners have helped to enact real environmental change, simply by driving.

 

Homepage Takeover
10 Years of Prius and Weather.com Launch

Prius will use Weather.com as part of a campaign highlighting the 10th anniversary of its ground-breaking Prius hybrid and includes the launch of the newly redesigned Weather.com.

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Interactive App
10 Years of Prius Campaign

Geo-based location and real-time using weather and location, the app provides a custom Random Acts of Prius. The app that you'll see will depend on the weather in your city, so if it's sunny and you're in southern California you may be served creative that talks about going on a picnic. The apps won't be just about the vehicle but about everyday lives.